LEOPOMPOSELLI*
Art Direction & Creative Direction
ABOUT LEO POMPOSELLI
PASSION
& HARD WORK
It is a pleasure to share a little of my journey as Art Director and Creative Director, roles that I have occupied with passion since 2004. Over the years, I have had the privilege of contributing my talents to renowned companies and agencies, including VS Propaganda, Havas, TV Globo, Take4 Content, Play9, Next, Propeg and TBWA Raad.
My expertise also shines in the digital scenario, where I lead creative, design and post-production projects. I firmly believe in a horizontal leadership approach, based on empathy and a strong emphasis on teamwork as essential elements for success and innovation.
Furthermore, I am recognized for my resilience, active participation and love for sharing ideas, always seeking to integrate perfectly into the organizational culture in a collaborative and inspiring way. I look forward to exploring new opportunities and contributing to the growth and success of our team.
I hope we can collaborate on challenging and exciting projects in the near future.
Cheers
PROJECT
Social inclusion of visually impaired individuals in TV, novels, and digital programs is vital for diversity and accessibility.
BLACK FRIDAY`S
SHOW
The largest retail event featured top Brazilian influencers in a 4-hour live stream, partnered with Americanas and YouTube Brazil. Drawing over 300,000 viewers and 2.7 million views, it showcased a 2,400 square meter arena with impressive LED panels and a 92,000 square meter stage. This groundbreaking production marked a shift in Black Friday, creating an engaging entertainment experience and generating original content in collaboration with Google and YouTube. The event was broadcasted on 10 digital platforms, reaching an audience of over 237 million subscribers and followers.
COCA-COLA
Conceptual art with Coca-Cola bottles displayed in the streets embodies a unique fusion of contemporaneity and popularity. These works defy boundaries, elevating mundane objects to artistic status. By integrating urban life with creative expressions, these bottles become icons of a globalized and accessible culture, democratizing art for everyone.
COCA-COLA | STREET ART
WORLD`S LARGEST UNBOXING
The world's largest unboxing revealed the four gamers residing in the first-of-its-kind YouTube gamer mansion in Latin America, garnering over 2.3 million views and boasting a channel with 5 million subscribers. It also set records for views and subscribers within 24 hours, marking a milestone in online gaming culture.
UFC | STATUES
UFC fighters train and craft new fighters like artisans, honing skills and shaping raw talent into formidable athletes.
FUTURE NEWS WITH HIGHLIGHTER PEN | G1.com
The G1's ads emphasizes its ability to cover the most important news in the country. An example is the coverage of renowned Brazilian personalities such as Fernanda Montenegro, former President Lula, and former Minister of Culture and singer Gilberto Gil. G1 stands out for providing in-depth and unbiased analysis of topics that shape Brazilian society, keeping readers informed about crucial and relevant events. With a dedicated team and high-quality journalistic approach, G1 positions itself as a reliable and essential source for those seeking to understand the political, cultural, and social landscape of Brazil. The news that will come will be important and enlightening.
TV GLOBO | STOLEN LOVES
Dramatic series about passions and torturous romances and betrayals. Success for Rede Globo de Televisão, which was broadcast with record peaks in national audience.
"Everything is dangerous, risky, tense. Then love comes and ruins everything."
"For love we are capable of anything. For revenge of much more."
"True love is for life. All the others fit in one night."
"I promise to be faithful until passion separates us."
"So many wrong women and he immediately chose the right one."
UFC | TATTOO
Taking the UFC championship belt from a Brazilian fighter is an arduous task, symbolically illustrated by the belt rooted in the fighter's skin, which makes it a formidable challenge.
TV GLOBO | SOCIAL ACT
TV Globo promotes social action by assisting people from lower-income backgrounds in obtaining documentation, finding employment, and accessing social aid programs in the country.
